A text bubble that says "1,2,3,...Let's Go!"

Branding 103 Class by Bernard Gleton     •     March 11, 2021     •     Branding 103 Class Share this article: Branding 103 Class What drives you to buy product A over product B, when their both the same product? Price? Name-brand vs. off-label brand? Experience with the product? Product placement? The commercial…

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A neon social media like sign in a dimly lit room

Social Media Class by Bernard Gleton     •     February 4, 2021     •     Social Media Class Share this article: Social Media Class Since I started my podcast, The Genesis Project Podcast, I hardly ever did social media. In fact, in all honesty, I’m not a huge fan of social media. I’m…

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A guy with glasses playing chess, making a chess move

Branding 102 by Bernard Gleton     •     January 14, 2021     •     Positioning Class Share this article: Branding 102 I’ve mentioned before in previous blogs the difference between marketing and branding. To refresh your memory a tad bit, marketing is just getting your message out to the masses where branding…

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A guy with glasses playing chess, making a chess move

Positioning Class by Bernard Gleton     •     January 7, 2021     •     Positioning Class Share this article: Positioning Class When I was a young man growing up on the west side of Detroit, a lot of the older guys that I looked up to use to have this saying; “It’s CHESS,…

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Mistake on crossword puzzle covered up by white-out

Failure 101 by Bernard Gleton     •     December 10, 2020     •     Failure 101 Share this article: Failure 101 As you can tell from the title of this blog, we’re going to be talking about failure. Let’s have a serious moment for a second, we’ve all failed at something and…

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Tablet on a table next to glasses, with online marketing displayed on the screen

Marketing Class by Bernard Gleton     •     December 3, 2020     •     Marketing Class Share this article: Marketing Class There are so many facets and levels to marketing, that one often doesn’t know where to begin. We often start with the basics which are getting a website, getting social media,…

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Genesis Project Podcast

Welcome To Branding Class A person that I truly respect and admire finally agreed to come teach a lesson in The School of Hard Knocks. This guest professor helped me and is a co-founder with me of Netware Technical Solutions, an IT consultancy company. He is really smart with technology and is now a budding…

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